Thermos is a heritage icon, trusted for performance. Over time, it became associated with older generations, losing relevance among younger consumers who seek brands that reflect their lifestyle and identity.

We brought Thermos into the everyday lives of Gen Z. By embedding the product naturally into the moments, settings, and behaviours they relate to, the brand shifted from a remembered icon to a lived-in presence, making Thermos feel relevant, personal, and culturally current again.