Despite active marketing efforts, Kasut U lacked a clear strategic roadmap, resulting in fragmented execution and diluted brand messaging. The brand needed a structured plan to align purpose, communication, and sales impact.

We built a strategic annual roadmap that linked Kasut U’s CSR initiatives directly to retail moments. Each festive season was anchored by a thematic campaign, where social impact and sales promotion worked together. By aligning CSR stories with retail touchpoints, the brand delivered clearer messages, deeper community resonance, and stronger conversion during every campaign cycle.