Fiuu

  • Industry

    Technology & E-Sport

  • What We Did

    Brand strategy & positioning, Brand naming, Brand narrative & message house, Visual identity system, Logo & submark design, Brand guidelines/Playbook, Creative application, Digital ads, Integrated campaign planning, Content production, Creator/KOL collaboration, Multi-channel activation, Media optimization

  • Challenge

    Strong in payment technology, but overshadowed by its Razer association. Fiuu needed a clear, independent fintech identity as it scaled regionally.

  • Solution

    We repositioned Fiuu as a standalone fintech powering future payments. A new brand strategy, message house, and visual identity set the foundation, followed by the launch of “Turn Your Smartphone into a Payment Terminal” to spotlight its virtual terminal and drive adoption and momentum.

More Info

  • Digital Ads & content production

  • Multi-channel activation

  • Impacts

    • 59%

      payment gateway market share in MY

    • 70k

      merchants in MY, SG, PH & etc

    • +165%

      merchant registration rate

More Projects