A Gen-Z favourite beverage brand launched a new melon flavour drink during the Christmas season. In a crowded festive market, the challenge was to make the flavour feel distinctive while capturing attention and desire among young consumers.

We positioned the Melon Oolong Christmas Series as The Premium Taste of Christmas. Festive, premium visuals highlighted the refreshing melon notes paired with oolong tea, bringing a crisp seasonal mood while clearly expressing the drink’s flavour profile and appeal.