Buffalo

  • Industry

    Consumer Electronic

  • What We Did

    Campaign strategy, campaign messaging, campaign idea development, key visual development, creative toolkit, integrated campaign planning, content production, creator/KOL collaboration, multi-channel activation, media optimization

  • Challenge

    Buffalo has been trusted for stainless-steel cookware since 1957, with strong loyalty among earlier generations. But for Gen-Y families, that trust didn’t always translate into choice, especially in a price-sensitive category.

  • Solution

    We tapped into a simple cultural truth: soup with rice is the ultimate comfort for Gen-Y families. With no brand owning this moment, Buffalo used its rice cooker as the gateway. The “Always Heartwarming” video series linked soup, warmth, and family across life stages, supported by recipe-led engagement and strategic co-branding, before converting emotional relevance into retail action.

More Info

  • Middle funnel engagement

  • Content production

  • Impacts

    • 3K+

      IH Smart Cookers sold out in 6 months

    • 800k+

      Social media organic reach

    • 8.5k+

      E-book soup recipe downloaded

    • +268.45%

      Social media engagement rate

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