Malaysia ranks highest in Asia, and among the top 5 globally for mobile social media use. With an 80% internet penetration in Malaysia, it was found that Malaysians spend an average of a whooping 8 hours and 5 minutes online daily!
It is no wonder that social media is heavily opted by many brands to be an essential part of their branding and marketing strategies. Businesses will find that social media can help increase the visibility and quality of content to educate their customers about their products and services.
According to Wofollow’s Content Marketing Specialist Eng Kah Hwei, there are four key trends in social media content marketing for 2020 that brands and businesses should not miss out on.
- Video remains a dominant force in social media
Yup, that’s right – video is not just here to stay, but it’s going to remain the top choice for content on social media platforms! While Facebook is the most popular social media platform, YouTube comes in at a close second, showing that there is massive interest in video content. No wonder over 87% of marketers around the world choose video as part of their branding and marketing strategies.
- Demand for video content will explode!
Pictures and texts just can’t give a complete experience the way video can. This is why video is the #1 content choice for social media users, so much so that 85% of social media users consume video content daily in the US. Not only that, 54% of users actually want to see more video content from brands and businesses!
- There will be a rise of video-centered platforms and features
Over the past few years, we have seen an increase in video offerings on social media platforms. Not content with just hosting videos, Facebook and Instagram have ‘Live Video’ options, as well as the short-form ‘Stories’, which are also found in Whatsapp. Instagram’s long form IGTV is also gaining popularity amongst influencers, brands and businesses. Vine’s spiritual successor – Chinese social media giant TikTok, deals exclusively in short form video content, boasting a user base of over 1.5 billion.
- Video – a perfect medium for creative freedom
Humans are audiovisual creatures, and videos allow content creators a wide breadth of freedom to explore content creatively in ways text and pictures cannot. Videos can enrich the user’s experience with the additional use of pictures, audio, text, or effects, adding extra information and entertainment.
Not convinced? Take cosmetics giant Sephora for example – they frequently upload makeup tutorials and promotional videos for their products on Instagram and TikTok, much to the delight of their millions of customers worldwide.
Video content: An essential tool in your marketing arsenal
Authenticity is important to customers, and video content can seem more real, which can increase customer trust. Furthermore, audiences stay engaged for longer with video content such as product demos, as opposed to a post full of text. It’s a perfect way to get customers to stay longer on your webpage too, and to build and retain traffic, engagement and sales.
Here at Wofollow, we’re more than well versed in creating creative, authentic and impactful content for our clients. We’re happy to take some time to listen to you and your marketing needs and interests, over a cup of coffee or tea. Schedule an appointment with our specialist today!