Sharp Malaysia
Enhancing Japanese household brand’s affinity with local celebrity
Challenge
To enhance the brand’s affinity with country and raise awareness of a Japanese technology with long and successful history in Malaysia since 1974 via social media channel.
Strategy
Appointed local Malay celebrity with more than 2 million followers: Zahirah Macwilson as ambassador for 1 year.
To further enhance the brand not only as a technologically advanced but also as an attractive, fashionable and trendy brand, established ambassador commercial video, image rights for marketing collateral, event appearance for launching event to deliver a message: Made in Malaysia, with Japanese Technology
Impacts
⊕ The ambassadorship commercial video achieve 4.3 millions viewership in brand’s official Facebook Page
⊕ 1.3 million video views in YouTube for awareness
⊕ 2.3 million reaches and engagement accumulated in Instagram
⊕ Promotional campaign in e-commerce marketplace Lazada and receive overwhelming response in the campaign for small kitchen appliances.
Scope of services
Brand ambassador partnership . Video production . Creative production
View other works
Work with us
We would love to hear from you for next project, get in touch with us for awesome work, let’s make impact to your brand.
Contact us