Sharp Malaysia

Zahirah Macwilson Brand Ambassador Campaign

 

Challenge

To enhance the brand’s affinity with country and raise awareness of a Japanese technology with long and successful history in Malaysia since 1974 via social media channel.

 

Strategy

Appointed local Malay celebrity with more than 2 million followers: Zahirah Macwilson as ambassador for 1 year.

To further enhance the brand not only as a technologically advanced but also as an attractive, fashionable and trendy brand, established ambassador commercial video, image rights for marketing collateral, event appearance for launching event to deliver a message: Made in Malaysia, with Japanese Technology

Execution

⊕ Ambassadorship commercial video

⊕ YouTube & Facebook video ads for awareness

⊕ Promotional campaign in e-commerce marketplace Lazada

Impacts

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