Sharp Malaysia

Enhancing Japanese household brand’s affinity with local celebrity



To enhance the brand’s affinity with country and raise awareness of a Japanese technology with long and successful history in Malaysia since 1974 via social media channel.


Appointed local Malay celebrity with more than 2 million followers: Zahirah Macwilson as ambassador for 1 year.

To further enhance the brand not only as a technologically advanced but also as an attractive, fashionable and trendy brand, established ambassador commercial video, image rights for marketing collateral, event appearance for launching event to deliver a message: Made in Malaysia, with Japanese Technology


⊕ The ambassadorship commercial video achieve 4.3 millions viewership in brand’s official Facebook Page

⊕ 1.3 million video views in YouTube for awareness

⊕ 2.3 million reaches and engagement accumulated in Instagram

⊕ Promotional campaign in e-commerce marketplace Lazada and receive overwhelming response in the campaign for small kitchen appliances.

Scope of services

Brand ambassador partnership . Video production . Creative production

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