Elevating brand image via stories & trustworthy mouth for e-commerce store
The transition toward the endemic phase has sent a steep decline in e-commerce as consumers slowly return to experiential shopping. Here’s when e-commerce brands must recalibrate their strategies to continue striving in the online market by driving awareness through brand differentiation that fosters brand image and loyalty.
Consumers associate with brands that relate to them psychologically therefore we need to distinguish the brand from the market. Taking that into consideration, we have positioned Toasty Life as a brand that offers goods that bring refinement to life.
Growth of brand affinity
The stories of the three different characters are used to communicate the theme #给生活多一 份精致, which resonates with the target group and allows the brand to gain more trust.
Triggers interest with contents
We have conceptualised the brand activation campaign #给生活多一 份精致, which comprise 3 part of executions that includes curated social media content, online advertorial & micro-influencer campaign to grow word-of-mouth for brand.
AIDA model to convert target audiences into customers
With a clear campaign message as creative asset, we tracing the customer journey through AIDA model (Awareness, Interest, Desire and Action) with performance ads to trigger audiences’ interest and convert them to register / purchase at Toasty Life official e-store.
Scope of services
Brand story & tagline . Integrated Marketing . Creative production . Digital ads . Influencer marketing . Advertorial