Sony Malaysia

Highlighting the product features with how-to video contents

 

Challenge

Sony realized that many users are unaware of the features of their products. Thus, the brand aims to create awareness by providing more information highlighting the product features and “how-to-use” their product.

Strategy

Video content is highly effective. However, instead of using the standard step-by-step tutorial that may seem technical, long, and bored, we decided to deliver the messages through storytelling approach as it can drive more engagement by capturing the audience’s attention.

Impacts

The product feature is shown by using storytelling method. We developed videos with different scenarios and highlighted how the problem can be solved with the application of its product features. With a more natural way in delivering the message, it can create an emotional connection between brand and the audiences.

How To Connect EXTRA BASS Wireless Speakers?

How To Use The Smart Features in WH-1000XM4?

How To Shoot with Sony Xperia 10 II Triple-Lens Camera?

How To Set Up GP-VPT2BT with Sony A6600?

Scope of services

Video production . Copywriting / Script writing

View other works

Work with us

We would love to hear from you for next project, get in touch with us for awesome work, let’s make impact to your brand.

Contact us