Selangor State Government

Promoting state government’s SME-friendly initiatives with digital contents

Challenge

The Covid-19 pandemic has hit a lot of individuals and businesses hard, especially financially. This has affected a lot to local industry and micro, small, and medium-sized enterprises (MSMEs) in their business.

Strategy

To recognise the contributions of industry and MSME, and to encourage dialogue between the state government and the industry, throughout this series of videos promote and introduce Selangor State Government’s SME-friendly initiatives and policies to boost economy further grow.

Impacts

⊕ Work together with YB Dato Teng Chang Khim, EXCO of the Selangor State Government, to produce a series of video interviews with 10 industry and MSMEs’ players.

⊕ More than 20 online coverage by Tier 1 & 2 media

⊕ 2 print coverage by Tier 1 Malay publication

⊕ Earned more than total RM120,000 PR value

Scope of services

Video production . Digital ads . Public relationship

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