Meizu Malaysia & Singapore

Launching a #SwiftPerformance phone to regional market via media, digital & e-commerce



To launch mid-range dual-camera, fast chip and powerful battery smartphone – M6 Note in Malaysia and Singapore as exclusive marketing agency for digital, e-commerce and retail marketing.



Introduce Meizu M6 Note in local market with determined “Fast” as campaign key message, introduce #SwiftPerformance hashtag on highlighting the challenges that students and young working adults face, who are the main target audiences’ group and provide the solution to address customers’ needs.


Successful introduce the #SwiftPerformance phone to Malaysia and Singapore and earned 62 online & print media coverages


Storytelling the benefits of a swift performance phone in daily life



Launch exclusive e-commerce sales campaign with marketplace partners like Shopee, Lazada & 11 Street



Eye-catching digital contents



Engage with brand fans in on-ground event



Scope of services

Integrated marketing . Go-to-market strategy . Media event . Press release . Digital Ads . Influencer marketing . Video production . E-commerce

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