Results
62
online & traditional media’s coverage
1 million
social media users reached
200,000
video views generated
62,500
engagements in social media
625 units
units sold in a week via E-commerce
Meizu Malaysia & Singapore
Launching a #SwiftPerformance phone to regional market via media, digital & e-commerce
Challenge
To launch mid-range dual-camera, fast chip and powerful battery smartphone – M6 Note in Malaysia and Singapore as exclusive marketing agency for digital, e-commerce and retail marketing.
Strategy
Introduce Meizu M6 Note in local market with determined “Fast” as campaign key message, introduce #SwiftPerformance hashtag on highlighting the challenges that students and young working adults face, who are the main target audiences’ group and provide the solution to address customers’ needs.
Impacts
Successful introduce the #SwiftPerformance phone to Malaysia and Singapore and earned 62 online & print media coverages
Storytelling the benefits of a swift performance phone in daily life
Launch exclusive e-commerce sales campaign with marketplace partners like Shopee, Lazada & 11 Street
Eye-catching digital contents
Engage with brand fans in on-ground event
Scope of services
Integrated marketing . Go-to-market strategy . Media event . Press release . Digital Ads . Influencer marketing . Video production . E-commerce
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