Meizu Malaysia & Singapore

M6 Note Product Go-To-Market Campaign in MY & SG

 

Challenge

To launch mid-range dual-camera, fast chip and powerful battery smartphone – M6 Note in Malaysia and Singapore as exclusive marketing agency for digital, e-commerce and retail marketing.

 

Strategy

Introduce Meizu M6 Note in local market with determined “Fast” as campaign key message, introduce #SwiftPerformance hashtag on highlighting the challenges that students and young working adults face, who are the main target audiences’ group and provide the solution to address customers’ needs.

Execution

⊕ Media launch & media release
⊕ On ground fan rewards event
⊕ Storytelling commercial video that featured product USPs
⊕ E-commerce sales campaign with Shopee and Lazada.
⊕ Social media content

 

Storytelling commercial video

 

 

E-commerce sales campaign with Shopee, Lazada & 11 Street

 

 

Social media content

 

Impacts

View other works

Acson Malaysia
AcsonMan Premier Plus Service Go-To-Market Campaign

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Eostre
E-Booster Go-To-Market Digital Campaign

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