Chek Hup
Spreading the taste of Ipoh Coffee to Southeast Asia via Digital Experiences & Creativity
Challenge
Chek Hup have merged their strong heritage expertise in rock sugar into the instant beverage industry by blending rock sugar as core ingredients for products that are tastier, healthier, & delicious, naturally. In the consumer- driven industry, there were many mainstream brand on the marketplace and the brand intended to drive awareness and consideration among its target market and across the S.E.A. Due to wide range of SKUs, they had also faced difficulties to consolidate a unified communication strategy.
Strategy
To address the issue of having various SKUs, we crafted Chek Hup’s product portfolio to better position their SKUs with integrated marketing campaign to tackle buyer persona via specific social media platforms and media channels.
All these come with a well-designed (AIA) marketing funnel from Awareness, Interest to Action to conveying a unified message across a variety of channels.
Impacts
Communicate accurately & efficiently with consumers
Kicking off integrated marketing campaigns at the launch of various product lines to generate brand & product awareness with conceptualised executions which often engaged with specific local media & KOLs according to products’ target audiences.
Growth of brand buzz with festive campaign
The campaign is based on the characteristics of the product and interacts with consumers in different festive to enhance the exposure and growth of the product series during the peak season, while also creating higher brand buzz.
Such as one of the Festive ads that was mentioned by the well-known media SAYS: 14 Hari Kebangsaan Ads You Confirm Wanna Check Out For All The Feels & Giggles
Engaging digital contents
To establish a stronger digital presence in M’sia & across the S.E.A, we have curated social media content every month according to the products annual plan; the same goes for Philippine & Indonesia accounts. We provide end-to- end customer servicing that solves customers’ inquiries on time.
Customer loyalty
To drive top-of-mind awareness, we implemented Top Fans of the Month & Monthly VIPs giveaway to foster customer loyalty
E-commerce experience
We have built an official Chek Hup website that strengthens brand credibility and increases conversions.
To activate the new users sign up rate, we launched #10sForStayingAtHome campaign during pandemic period with series of digital activities, at the end of the campaign we received more than 9k new users registration, and 5,000 e-vouchers was fully claimed at the website.
Worth mentioning, we’re shortlisted as a finalist in L&E Awards 2020 for Best Use of Contests / Promotions for this campaign.
Scope of services
Social media management . Integrated marketing . Digital ads . Go-to-market strategy . Influencer marketing . Video production . Creative production & etc
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