Chek Hup
Turning product selling points into stories that can help sell
Challenge
Launching a milk tea product series to the market targeting a younger consumer group requires visually appealing to this group and then gaining their interest to place orders on the e-commerce platform.
Strategy
A well-designed product description page / digital catalog, ex: e-commerce product page description is crucial to e-commerce marketing activities plan because it is the page that directly leads to a sale/action.
We make the customer feel good to the product in one page, and turn product selling points into stories that can help sell.
Impacts
The ideas
– Provide consumer a clear and simple look at first sight
– Attract the millennials target audience
– Distinguish the product flavours by using different colours
– Designed to fit desktop and mobile devices, making it easier for viewers to read.
Doodle Design & Handwriting Font
– Joyful elements to grab audiences’ attention
– Designed to strengthen its young & fun product identity
Doodle Design & Handwriting Font
– Product Benefits
– Product Choices
– Product Ingredients
– How It Serves
Emphasize on product USPs
– Comes with unique winter melon cubes
– Create a playful yet minimal vibe
– Convenience
Scope of services
Creative production . Commercial photography . Copywriting . Go-to-market strategy
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