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Contact usBellamy’s Organic SEA
Helping organic milk formula engage with mothers in S.E.A. through social media
Challenge
While social media offers great opportunities for brands to build awareness and customer loyalty, there are vast challenges in formula milk marketing as the regulations and restrictions on advertising breast milk substitutes vary across countries.
Strategy
All our contents are carefully considered and crafted based on the Code of Ethics for the Marketing of Infant Foods in each country. We pay close attention to the forbidden labelling as a basis for ethical marketing. For instance, complementary foods for infants below 12 months old are not allowed to be promoted online in Malaysia.
Impacts
We have successfully established an online presence in Singapore, Malaysia, Vietnam & Indonesia through social media content, free samples, parenting articles and user-generated content
Drive organic growth
Increasing 4.37% page followers, and reach out average 21k mothers in the region in organic way.
Scope of services
Social media management . Digital ads . Influencer marketing
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