Brand Management
Nurturing trust with mothers in S.E.A. for organic milk formula through engaging digital marketing
The Challenge
Winning parents’ trust in a restricted market
Parents want the best for their babies, seeking safe and organic nutrition, but strict regulations limit how formula brands can communicate. With restricted promotions and labeling, many parents struggle to find reliable information, making trust-building more crucial than ever.
Insights
Parents need clearer guidance
Many parents believe organic formula is healthier and safer, but they often don’t understand what makes it different from regular formula. They rely on expert advice, real-parent experiences, and educational content, yet misleading information online makes decision-making confusing.
Strategy
Educating and
engaging parents
In the awareness stage, we created a content series highlighting the benefits of organic nutrition and Bellamy’s Organic’s commitment to purity and quality.
For engagement, we launched a downloadable organic feeding guide, and collaborations with nutritionists and influencers helped build credibility and expand reach.
At the conversion stage, we partnered with local retailers and e-commerce platforms, optimizing sales through compliant sampling programs and performance ads.
AWARENESS
A content series
highlighting the benefits
Integrated marketing . Thematic creative content . Exclusive e-comerce & retail promo . Co-branding . Performance Ads . E-Book redemption landing page
ENGAGEMENT
Encourage real parents
to share their experiences
KOC seeding . KOL engagement . E-Book redemption
