During the global pandemic of Covid-19, Malaysia has declared MCO, brand was aware that consumers has switched from in-store shopping to online shopping during the MCO.
Brand realized that it was crucial to tackle the above challenges to ensure sustainable growth. We were tasked by the brand to develop a comprehensive marketing strategy that can help to drive sales through online stores during the midst of the Covid-19 pandemic.
Due to the pandemic, we decided to launch the campaign #the55yearsSupporter on social media and enhance the traffic rate of the brand’s official website. Keeping in mind the objective to reward and show appreciation to fans, we conceptualized a series of activities to help brand build relationship with their supporters.
To achieve the goals, several strategies were implemented
To incorporate an e-Commerce features into brand’s official website, this feature has allowed consumers to register an account and make purchase of their favourite products directly from Chek Hup official website online.
A promotional strategy was developed to encourage consumers to register an account on brand’s official website. Every new user who have registered will receive a RM 10 E-voucher to be used on Chek Hup official website.
We have crafted a post to spread about the promotion through brand’s social media account, audiences were directed to Chek Hup official website directly.
In line with promotional strategy, a drawing contest was also introduced to increase fans awareness and engagement towards #10sForStayingAtHome.
5,000
cash vouchers fully redeemed
94,726
total organic post reaches
16,321
new website visitors during campaign
9,120
new e-commerce members sign-ups
48,801
total post engagement
Shapee
#PumpThisWay Product Go-To-Market Campaign
RT Pastry
16th Anniversary Membership Promotion Campaign
Indomie Malaysia
Product Go-To-Market campaign – #MYIndoHabit
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