Marketing Interactive – #LEAwards spills: Wofollow paves the way for the future of content marketing

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Release date: 04/02/2021


Established in 2016, Wofollow is a Malaysia-based content marketing agency that boasts to be eye-catching from strategy, production to distribution. The agency expanded quickly, launching three different business units in the span of three years. It now comprises of its brand communications unit Rexco, its video marketing unit, Rexpo, and its influencer marketing unit Rexer.

Last year, Wofollow partnered with beverage brand Chek Hup in its relaunch as the drink of choice for those seeking a healthier alternative without sacrificing richness and taste. This saw them being shortlisted as finalists at the Loyalty & Engagement Awards 2020 for multiple categories such as “Best use of contests/promotions, Best use of experiential/live marketing, Best use of direct marketing, and Best use of technology”. 

In an exclusive interview with MARKETING-INTERACTIVE, Shawn Cher, content marketing manager at Wofollow, shares what its clients are now looking for when it comes to content marketing. He also sheds light on the future of content marketing, and what brands need to take note of for their content marketing strategies in 2021. 

This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Loyalty and Engagement Awards 2020. To find out more about the awards, click here.

What are some of the expectations your consumers now have for your agency?

Cher: Our partners are now more active in doing digital marketing and paying more attention to this channel compared to the past. Part of it could be due to the pandemic spreading across the globe, but we are glad that we’ve made their first online campaign that successful in order to put confidence in them towards the channel. For now, they are keen on running more creative and effective digital marketing campaigns to boost their brand’s image online. (…)


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