Marketing Interactive – #LEAwards 2020 highlight: How Chek Hup and Wofollow pivoted to gain online loyalty

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Release date: 01/12/2020


Since its establishment in Ipoh, Malaysia more than 50 years ago, Chek Hup has been known for its special brew of roasted coffee beans. In 2019, it relaunched the Chek Hup Classic as the drink of choice for those seeking a healthier alternative without sacrificing richness and taste. Despite being a well-known brand, Chek Hup knew that it had to adapt and evolve during these challenging times. Hence, together with content marketing agency Wofollow, the brand worked on the campaign “#10sForStayingAtHome”, which saw Wofollow being named a finalist in the “Best Use of Contest/Promotion” category in MARKETING-INTERACTIVE’s recently Loyalty & Engagement Awards 2020. (…)


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