#AOTYAwards MY 2021 spills: Wofollow’s secret sauce to getting branding right

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Release date: 13/12/2021


Founded in 2016, Wofollow is a creative agency based in Malaysia, specialising in creative, branding, and go-to-market solutions. According to its LinkedIn, the agency offers such solutions to drive impact and build word of mouth for brands. Among the list of brands, the agency has worked with include AKEMI, Anchanto, Bellamy’s Organic, DAIKIN, ezbuy, Midea, SHARP, Sony, and Toshiba, among others.

Recently, the agency was also shortlisted as a finalist for Creative Agency of the Year, CRM and Loyalty Marketing Agency of the Year, Social Media Marketing Agency of the Year, Most Creative – Government Sector / Non-Profit Marketing, Most Effective Use – Content, Most Effective Use – Government Sector / Non-Profit Marketing and Most Effective Use – Launch / Re-Launch at A+M’s Agency Of The Year and MARKies Awards 2021. 

The Wofollow team (pictured) told A+M that it believes that learning and development programmes are necessary for agencies to succeed in today’s world. “A common problem we run into on a regular basis is that traditional business owners are unfamiliar with branding. For instance, they may plan to use promotional marketing only every year, but new media has made everything so transparent that consumers may simply choose the other brand by comparing the promotion price,” added the team. 

This interview is done as part of A+M’s winners’ and finalists’ interview series for AOTY Awards 2021. To find out more about the awards, click here.

Tell us about your agency and what makes it special?

Wofollow: We have a well-rounded team of people who have experience in both traditional and new media advertising, and Wofollow’s team is largely comprised of people who were born between the 80s and 90s when the digital era was just beginning to take hold. Because of this, we are able to offer effective branding strategies and solutions to traditional businesses in order to help them adapt and increase their profitability in this new age of marketing. (…)


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