As a well-known snack brand, Miaow Miaow needed a stronger emotional identity beyond product and flavour. The goal was to introduce the Miaow IP as a recognizable brand symbol while reinforcing the brand’s core value of family togetherness.

We brought the Miaow IP to life across all brand collaterals, translating its playful character into visuals that celebrate shared moments and strengthen the brand’s family-friendly identity.