GoodMorning

  • Industry

    FMCG F&B

  • What We Did

    Brand audit, brand strategy & positioning, brand narrative & message house, visual identity system, logo & submark design, brand guidelines / playbook, creative application

  • Challenge

    Despite nearly 70% market share, rising competition pushed VGrains to sharpen its positioning and defend brand leadership.

  • Solution

    We repositioned VGrains for the children’s market by centering the brand on eye health and introducing “Seein’ Beautiful World” as its core idea. A refreshed visual identity and ownable purple strengthened recognition and reinforced category leadership.

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