Miaow Miaow

  • Industry

    FMCG F&B

  • What We Did

    Social strategy, Content strategy, Content creation, Short-form video, Visual design, UGC strategy, Creator seeding

  • Challenge

    In a crowded snack category, Miaow Miaow needed to stay culturally relevant and cut through festive noise.

  • Solution

    We built culturally driven festive campaigns designed for shareability.

    Year-end saw “Ma-ah Miaow”, inspired by viral cat-talk trends, turning snack sounds into social content amplified by KOC and UGC. For Chinese New Year, “V-POP” introduced a playful, K-pop-inspired way to open snacks, making Miaow Miaow part of the celebration.

More Info

  • Multi-platform social media management

  • Creative assets

  • Content strategy & creation

  • Impacts

    • 6k

      Followers growth in 6 months

    • 3.4mil

      Views in 1 month

    • +40%

      Engagement growth in Year End Campaign

    • +150%

      Engagement growth in CNY Campaign

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