Campaign strategy
Hero product key visual
Retail experience design
POSM Design
Purple Cane
Industry
Retail Chain StoreWhat We Did
Campaign strategy, campaign messaging, campaign idea development, key visual development, creative toolkit, integrated campaign planning, content production, creator/KOL collaboration, multi-channel activation, media optimization
Challenge
Chinese New Year is one of the most competitive gifting seasons in Malaysia. When everyone is selling gifts and hampers, how does a brand stand out?
So we asked one question:
Does the market really need another Chinese New Year hamper?Solution
Instead of selling gifts / hampers, we created a reason to gather. Teagather turned tea into the medium for reunion. The idea was built around the character 「聚」 Teagather, deliberately designed without the people element, inviting audiences to complete the gathering by choosing who to meet. Packaging became the message, and the product carried the campaign across every touchpoint.
